Social media marketing and its impact on consumer buying behavior process

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Author

Publisher

ISBN

978-93-91274-80-1

Language

Book Format

Category

Research Articles

Year

2022

Book Outline

Social media marketing and its impact on the consumer buying behaviour process

“Social media marketing (SMM) is the utilization of web-based media sites and interpersonal organizations to market a company’s products and services.” Be that as it may, this definition is missing something truly significant. Let’s make it more straightforward and understood: social media advertising is the method involved with making fitted substance for every social media stage to drive commitment and your audience or customers and help them understand your brand better. Social media promoting is tied in with interfacing with your crowd or clients and assisting them with understanding your image better.

Additional information

Author

Publisher

ISBN

978-93-91274-80-1

Language

Book Format

Category

Research Articles

Year

2022

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